{"title":"BECOMÉ COLLECTION","description":"\u003cp\u003e\u003cspan\u003eThe BECOMÉ Collection is more than beauty—it’s a journey of transformation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEach shade is intentionally crafted to reflect a different stage of becoming: learning yourself, stepping into confidence, owning your power, embracing your growth, and embodying your grace. This isn’t just lip gloss—it’s a reminder that who you are becoming is already within you.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSoft, high-shine formulas designed to enhance your natural beauty while carrying meaning in every swipe. From everyday wear to elevated moments, each gloss moves with you as you evolve, grow, and redefine yourself.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"guided","title":"GODDESS","description":"\u003cp\u003e\u003cspan\u003eGoddess: your identity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e“Step into your power, unapologetically.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA high-shine, non-sticky lip gloss designed for rich pigment and lasting wear. Crafted with a vegan, cruelty-free formula, it delivers smooth, comfortable shine that enhances your natural glow.\u003c\/span\u003e\u003c\/p\u003e","brand":" Maly Effect Cosmetics","offers":[{"title":"Default Title","offer_id":44633257967702,"sku":null,"price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/5519\/3686\/files\/IMG-8194.jpg?v=1777405808"},{"product_id":"guided-1","title":"GUIDED","description":"\u003cp\u003e\u003cspan\u003eGuided: your direction.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e“Learn to trust the path you’re on.“\u003c\/span\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA high-shine, non-sticky lip gloss designed for rich pigment and lasting wear. 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Crafted with a vegan, cruelty-free formula, it delivers smooth, comfortable shine that enhances your natural glow.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis item is available for pre-order and will ship once ready. Thank you for being part of the beginning. \u003c\/span\u003e\u003c\/p\u003e","brand":" Maly Effect Cosmetics","offers":[{"title":"Default Title","offer_id":44633277792342,"sku":null,"price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/5519\/3686\/files\/IMG-8200.jpg?v=1777408341"},{"product_id":"grace","title":"GRACE","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGrace: your peace \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e“Carry everything you’ve become with softness.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003eA high-shine, non-sticky lip gloss designed for rich pigment and lasting wear. Crafted with a vegan, cruelty-free formula, it glides on smoothly and delivers a comfortable, luminous finish that enhances your natural glow\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis item is available for pre-order and will ship once ready. \u003c\/span\u003eThank you for being part of the beginning. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":" Maly Effect Cosmetics","offers":[{"title":"Default Title","offer_id":44633279496278,"sku":null,"price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/5519\/3686\/files\/IMG-8208.jpg?v=1777423934"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/5519\/3686\/collections\/IMG-8162.heic?v=1777405232","url":"https:\/\/themalyeffect.com\/collections\/become-collection.oembed","provider":" Maly Effect Cosmetics","version":"1.0","type":"link"}